In 1945 Tove Jansson published the first Moomin book, The Moomins and the Great Flood. The book started the successful journey of the Moomins that continues. Martinex is one of the longest-running Moomin licensee partners, having produced Moomin products under the Moomin by Martinex brand since 1992. We celebrate the 80th anniversary of the Moomins with great new products, featuring the Moomins. Our summer collection features the Moomin values in its prints: kindness, family values, tolerance, friendship, and belonging. The door of the Moominhouse is always open, for everyone ❤️

The summer collection has clothing in matching prints of babies and children, in sizes 56-86 cm and 92-128 cm. There is matching clothing available for siblings, cousins, and friends! We wanted to provide the same print in different colours, so everyone can wear the same print in their favourite colours! Whether you were looking for adorable, detailed dresses with frilly hems, super soft pyjamas, comfortable shirts and sweatshirts, hoodies, or our popular college trousers or leggings, you will find them here!

The summer collection has perfect outfits for the beach, the playground, summer cottage, or even for a cruise or a cozy slice of strawberry cake. In addition to the rich prints, we have designed solid-coloured bottoms that go well with them. Our charming shorts and light playsuits are a staple for every summer. For hot beach days, our summer collection features a large selection of swimsuits and hats to cover up from the sun!

The children’s summer collection features the warmth and joy of summer: The Moomins have gathered to the beach, they are making flower wreaths, and they marvel at bugs. Nature is colourful and green, and even a jungle makes an appearance! There is colour, joy, genuine summer glee, and fun moments at the beach.

We provided clothing for adult’s as well, with summer wear that charm with colour, abundance, and prints. Our comfortable dresses and tunics fit well. Our staple Hilda tunic has  ¾ sleeves and fitted, straight cut. Our beloved Tea dress has  V neck, short sleeves, and a drawstring at the waistline. Our new Pulmu dress has a long, two-tiered, frilly hem, and our light culottes are great for hot summer days.

The Spring Chestnut print, designed for the anniversary year, is available in lovely, beautifully draping clothing that charm on those warm summer’s days. The beloved Papaya print is back in yellow, and our solid-coloured hoodies, sweatshirts, and t-shirts are great staple pieces for your wardrobe. Our super popular Senja hoodie is available in rich pink and light grey, featuring Little My and her thought: Hope for the best and prepare for the worst. 

For Mother’s Day, we have a Best Mom Ever shirt and eco bag, a perfectly Moominous gift for mothers, grandmothers, or mothers-in-law! For men, we have t-shirts in three different colours and swim shorts, featuring Hattifatteners. 

Let summer in, for the whole family. Come and be enchanted! ❤️

Beach day

The Beach Day print continues celebrating the 80th anniversary of the Moomins, in two colours: lavender and turquoise.

The Moomins and their friends have gathered on the beach to enjoy a beautiful summer day. Moominmamma has a large picnic basket and is serving the treats on a striped blanket. Some are dancing happily to Snufkin’s music, and others are just relaxing, enjoying the day.

Girl gang and Boy gang

The pink Girl Gang and the blue Boy Gang prints feature individual Moomin characters.

Moominvalley characters are adventuring and enjoying life in their own, unique ways. Moominmamma, Moomintroll, Snorkmaiden, Little My, Primadonna’s horse, and Snufkin are featured in the Girl Gang print, and Moominpappa, Snufkin, Moomintroll, Police Hemulen, Snufkin, and Little My, are featured in the Boy Gang print. The more the merrier!

Flower wreath

The pink Flower Wreath print is inspired by summer and the making of flower wreaths. 

Little My, Mymble, Primadonna’s horse, and Moomintroll have found lovely flowers in full bloom! The friends are surrounded by a beautiful sea of flowers, enjoying the summer in their own way. They have made flower wreaths, and maybe someone will pick a bouquet of flowers for Moominmamma, too?

Summer

The Summer print depicts a warm summer’s day at the beach, encapsulating everything that makes summer so lovely – fruits, playing at the beach, flowers, sun glasses, and swimming. The print is available in three colours: yellow, turquoise blue, and pink. The yellow and pink print feature Moomintroll, Snorkmaiden, and Little My. The turquoise print feature Moomintroll and Snork.

Summer is the best, even the Moomins know it! Now they are off swimming with their swimsuits and beach chairs. Moomintroll seems to be holding some seashells in his hands, too! Snorkmaiden is very stylish with her sunglasses but Little My is more interested in the summer treats. Pretty great, isn’t it?

Insects

The light green Insects print features the Moomins at a meadow, marvelling at bugs that have arrived to greet the upcoming summer.

Look at all these bugs! Moomin characters have found a meadow with many bugs and insects. They are inspecting them with wonder Moominmamma, Moominpappa, Moomintroll, Snorkmaiden, Snufkin, Hemulen, Sniff, and Little My. Nature is so wonderful!

Savanna

The beige Savanna print is inspired by the story of a jungle taking over Moominvalley. Suddenly there are plants and animals everywhere, and so much to inspect and explore.

You can meet a tiger or a rhino at the savanna! Sniff is looking at the large animals behind a palm tree while Moomintroll is looking around curiously, wearing a hat. Maybe Stinky will come and meet the animals, too?